The town is located on the slopes of a lakeside, where the river �tran flows into lake �sunden. The geography is signified by the scenic nature of trees and water, which offers popular activities such as bicycling, in lining and boat trips.
In the winter, Ulricehamn has become something of the Ski centre of Western Sweden. For alpine skiing, there are 7 lifts and 6 slopes; while for cross-country skiing there are some 210 kilometers of prepared courses
