" La Fiesta de la Mama Negra" is a well known traditional festival in Latacunga. It is a mixture of indigenous, Spanish and African influences. It takes place twice a year. The first one was organized in September by the people from the markets "La Merced y Del Salto" in honor of the "Virgen de la Merced". The Virgin is venerated because she stopped the Cotopaxi Volcano eruption in 1742. That is the reason why Latacunga's inhabitants call her “Abogada y patrona del volcan” meaning (lawyer and boss of the volcano).
The second celebration is a party which all Latacunga’s inhabitants celebrate every year on Independence Day. It is a parade with the participation of well-known people, the army, clergy and others.
Both of these fiestas include a lengthy parade of various cultural characters, all dressed-up in various colors. The 'mama negra' is the last person to pass through, which is the culmination of each parade. It is a person with their face painted in black, riding a horse, and spraying the crowd with milk. Homemade strong alcoholic drinks are freely passed between one another along the parade route, which can be quite chaotic, closing the road at times and making the route un passable
