The Latacunga economy is dependent on agriculture, and flori culture. It has an international airport, the Cotopaxi International Airport, that is not used for international passenger use, but as an Air Force base and some special commercial flights. The local volcanic activity has led to the accumulation of pumice deposits which are currently mined, as well as the presence of natural sparkling water, which is bottled under the brand name San Felipe.
The airplane scene in the film Maria Full of Grace was filmed out of the Latacunga airport using local extras. The landscape seen from the plane is the area surrounding Latacunga
