Lubbock is the birthplace of rock and roll legend Buddy Holly and features a
cultural center named for him. The city previously hosted an annual Buddy Holly
Music Festival. However, the event was renamed Lubbock Music Festival after
Holly's widow increased usage fees for his name. Similarly, the city renamed
the Buddy Holly West Texas Walk of Fame to honour area musicians as the West
Texas Hall of Fame. On January 26, 2009, the City of Lubbock agreed to pay
Holly's widow $20,000 for the next 20 years to maintain the name of the Buddy
Holly Center. Additionally, land near the center will be named the Buddy and
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