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Economy of Norwich

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Norwich's economy was historically manufacturing based, with a large shoemaking industry, but transitioned throughout the 1980s and 1990s to a service-based economy. Aviva (formerly known as Norwich Union) still dominates these, but has been joined by other insurance and financial services companies.

The Greater Norwich economy (which includes Norwich, Broadland and South Norfolk government districts) as measured by GVA was estimated at £7.4 billion in 2011 (2011 GVA at 2006 prices). The city's largest employment sectors are business and financial services (31%), public services (26%), retail (12%),

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