History of Bognor Regis

As a result, the King was asked to bestow the suffix "Regis" ("of the King") on "Bognor". The petition was presented to Lord Stamfordham, the King's Private Secretary, who in turn delivered it to the King. King George supposedly replied, "Oh, bugger Bognor." Lord Stamfordham then went back to the petitioners and told them, "the King has been graciously pleased to grant your request."

A slightly different version of the "Bugger Bognor" incident is that the King, upon being told, shortly before his death, that he would soon be well enough to revisit the town, uttered the words "Bugger Bognor!" Although there is little evidence that these words were actually spoken in this context, and although the sea air helped the King to regain his health, it is certain that the King had little regard for the town