The tourist industry in Alanya is worth just under1.1 billion euros per year, and is therefore the principal industry. The area is further known for its many fruit farms, particularly lemons and oranges, and large harvests of tomatoes, bananas and cucumbers.About 80,000 tonnes of citrus fruits were produced in 2006 across 16,840 hectares (41,600 acres). Thegreengage plum and the avocado are increasingly popular early season fruits where citrus fruits are becoming unprofitable.
Despite the seaside location, few residents make their living on the sea, and fishing is not a major industry. In the early 1970s, when fish stocks ran low, a system of rotating access was developed to preserve this sector. This innovative system was part of ElinorOstrom's research on economic governance which led to her 2009 Nobel Prize in Economics. In 2007, locals protested the establishment of some larger chain supermarkets and clothing stores, which have opened branches in Alanya.
Beginning in 2003, with the provisional elimination of restrictions on land purchases by non-nationals, the housing industry in the city has become highly profitable with many new private homes and condominiums being built for European and Asian part-time residents. Sixty-nine percent of homes purchased by foreign nationals in the Antalya Province and 29.9% in all of Turkey are in Alanya. Buyers are primarily individuals, rather than investors. This housing boom put pressure on the city's many gecekondu houses and establishments as property values rise and property sales to locals fall. A height restriction in the city limits most buildings to 21 feet(6.5 m). This keeps high rise hotels to the east and west of the city, preserving the central skyline at the expense of greater tourist potential. The fringes of the city however have seen uncontrolled expansion
