The local economy is primarily based on agriculture and tourism. Platanos (or Bananas) are grown throughout the island with many banana farms on the western side of the island in the valley of Los Llanos de Aridane. Other crops include: Strelitzia (or 'Bird of Paradise') flowers, oranges, avocados and grapes (which grow well in the volcanic soil). The wine from the grapes is prized. Local ranchers herd cows, sheep and goats (from which they make goat cheese).
Fisherman operating from Santa Cruz, Tazacorte and Puerto Naos catch fish for the local markets
