The annual Bray Summerfest is an established tourist event,
taking place over six weeks in July and August. The Summerfest features over
100 free entertainment events, including live music, markets, sporting
entertainment, carnivals, and family fun. Performers who have headlined include Mundy, Brian
Kennedy, The Undertones, The Hothouse Flowers, and Mary Black. In
2006, over 60,000 visitors attended the main festival weekend in mid-July.