As per the 2010 census, its population is
74,619 persons. As the commercial and educational center, it caters not only to
the people of Aklan but also to transients coming from other nearby provinces,
cities and countries. As a major tourism gateway, the influx of tourists to
Boracay Island catalyzes rapid economic expansion and municipal landscape
development. Tourism activity peaks in the heart of Kalibo every January as the
yearly celebration of the world-famous Sto. NiƱo Ati-Atihan Festival