Wadi Rum is home to the Zalabia Bedouin who, working with climbers and trekkers, have made a success of developing eco-adventure tourism, now their main source of income. The area is now also one of Jordan's important tourist destinations, and attracts an increasing number of foreign tourists, particularly trekkers and climbers, but also for camel and horse safari or simply day-trippers from Aqaba or Petra. Popular activities in the desert environment include camping under the stars in wadi rum wadi rum mirage camp riding Arab horses, hiking and rock-climbing amongst the massive rock formations.
Dima and Lama Hattab coordinate an annual marathon in the region called Jabal Ishrin
