Gubbio is home to the Corsa dei Ceri, a run held every year always on the 15th day of May, in which three teams, devoted to St. Ubaldo (the patron saint of Gubbio), S. Giorgio, and S. Antonio, run through throngs of cheering supporters (clad in the distinctive colours of yellow, blue and black, with white trousers and red belts and neckbands), up much of the mountain from the main square in front of the Palazzo dei Consoli to the basilica of St. Ubaldo, each team carrying a statue of their saint mounted on a wooden octagonal prism, similar to an hour-glass shape 4 metres tall and weighing about 280 kilograms.
The race has strong devotional, civic, and historical overtones and is one of the best-known folklore manifestations in Italy; the Ceri were chosen as the heraldic emblem on the coat of arms of Umbria as a modern administrative region.
A celebration like the Corsa dei Ceri is held also in Jessup, Pennsylvania. In this small town the people carry out the same festivities as the residents of Gubbio do by "racing" the three statues through the streets during the Memorial Day weekend. This remains an important and sacred event in both towns.
Gubbio was also one of the centres of production of the Italian pottery (maiolica), during the Renaissance. The most important Italian potter of that period, Mastro Giorgio, was active in Gubbio during the early 16th century.
The city is the setting for the popular story of St. Francis and the Wolf of Gubbio, recorded in the medieval Fioretti di San Francesco
