Rovaniemi's most prominent landmarks include the Jätkänkynttilä bridge with its eternal flame over the Kemijoki river, the Arktikum House which rises out of the bank of the Ounasjoki river, the Rovaniemi Town Hall, the Lappia House which serves as a theatre, concert hall and congress centre, and the library. The last three mentioned buildings are by the famous Finnish architect Alvar Aalto. Official home town of Santa Claus, Santa Claus Village and Santa park, is located 8 km north of the centre. Rovaniemi is also home to the world's most northern branch of McDonald's. The Arktikum is a very comprehensive museum of Finland's and the world's Arctic regions.
Directly across the river from the town is the Ounasvaara ski center. The top of the Ounasvaara hill bears the site of some of the earliest known human settlements in the area.
A phenomenon also attracting numerous tourists is the Aurora Borealis or Northern Lights. In Finnish Lapland the number of auroral displays can be as high as 200 a year whereas in southern Finland the number is usually fewer than 20
