Like Rome, Guaranda is built upon seven hills. It lies at an altitude of about 2668 meters. From the city, Chimborazo is in view most days.
The downtown area is situated around Parque Libertador Simon Bolivar, named for the heroic liberator, Simon Bolivar. In the park, a statue of Bolivar designed by famous Ecuadorian artist Oswaldo Guayasamin can be found
