The service industry employs the most people in Kelowna, the largest city in the tourist-oriented Okanagan Valley. In summer, boating, golf, hiking and biking are popular, and in winter, both Alpine skiing and Nordic skiing are favourite activities at the nearby Big White and Silver Star ski resorts.
Kelowna produces wines that have received international recognition. Vineyards are common around and south of the city where the climate is ideal for the many wineries. Notable vineyards in the area include the Mission Hill Winery (in West Kelowna), specifically for its unique architectural design. At least two major wineries were damaged or destroyed (now rebuilt) in 2003 due to the Okanagan Mountain Park Fire. Kelowna is also the home of Sun-Rype, a popular manufacturer of fruit bars and juices.
Okanagan College and University of British Columbia Okanagan are the predominant centres for post-secondary education. Over 5000 full-time students attend Okanagan College. In addition to vocational training and adult basic education, the college offers a highly regarded university transfer program. University of British Columbia Okanagan has a student population of over 7900 full-time students, enrolled in diverse undergraduate and graduate programs.
Kelowna is the seat of the Regional District of the Central Okanagan, the third-largest metropolitan area in British Columbia (after Vancouver and Victoria), and the largest in the British Columbia Interior. With scenic lake vistas and a dry, mild climate, Kelowna has become one of the fastest growing cities in North America. The appropriate management of such rapid development (and its attendant consequences) is a source of significant debate within the community. Kelowna is the fourth least affordable housing market in Canada, currently maintaining the classification of "Severely Unaffordable". Because of the Okanagan's climate and vineyard-filled scenery, it is often compared to Napa Valley, California
