On April 9, 2009, Great Wall Motor and the Bulgarian company Litex Motors signed a contract for building a production base that would manufacture three models of the Chinese manufacturer near Lovech. The new plant was opened on February 21, 2012.
The investment is worth around 97 million euros and will create 2,000 new jobs over the first four years. It will be Great Wall Motor's gate of entering the European Union market, thanks to the zero tariff levels
