Batak is situated in the northwestern slopes of the Rhodope Mountains, at 1036 m above sea level. It is surrounded by many peaks, clad with century-old pine and spruce forests. The climate is temperate continental with a characteristic southern warm wind. Batak was pronounced town in 1964 and has a population of 4,019 people. Batak is a centre of one of Bulgaria's largest municipalities by terms of territory - 667 km2 or 15% of the Pazardzhik Province area - as well as one of the most sparsely populated ones including only the town itself and two villages - Fotinovo and Nova Mahala. Ninety percent of the municipal area is covered with thick forests.
Batak is situated at 15 km to the south of Peshtera and 33 km to the south of the regional centre Pazardzhik. The nearest railway station is in Peshtera