Agriculture continues to be Londrina's major economic activity, although its
importance has diminished in recent years. Agricultural activity was
diversified beyond coffee, and today corn, wheat, cotton, horticulture, beans,
peanuts, rice, sugar cane, soy bean, and fruit plantations thrive due to the
rich Northern Paraná/South Western São Paulo State "terra roxa"
crimson soil. Although the city has increased its industrial park by adding
weaving, textiles and agricultural factories, Londrina's main wealth continues
to be agricultural production. Today, Londrina is also known for its commerce
and service sectors
