Since Maun's founding in 1915 as the tribal capital of the Batawana people, it has had a reputation as a hard-living 'Wild West' town helping the local cattle ranching and hunting operations. However, with the growth of the tourism industry and the completion of the tar road from Nata in the early 1990s, Maun has developed swiftly, losing much of its old town character. It is now home to over 30,000 people.
Maun is today a thriving tourist town, infamous for its infestation of donkeys and to a lesser extent goats. These animals can be seen standing around town as the local farmers arrive in the innumerable taxis to sell their wares on the curbside.
With the influx of tourism dollars, the typical traditional rondavels have been replaced by square, cinder block homes roofed with tin and occasionally tiles. Mobile phone service in Maun is excellent out to about 20 to 25 kilometres (12 to 16 mi), depending on weather.
Maun is also becoming a regional transshipment hub for materials and tradespeople who service both the local camps and safari centres and the burgeoning mineral exploration camps in northwestern Botswana. There are a wide variety of services in stores as well as many local entrepreneurs with welding ventures operated from the back of a cart.
Tourists often fly into the Maun International Airport. Often, these tourists hire a fully equipped 4x4 for camping and game viewing in the parks, or otherwise fly to several tourist camps in the Okavango Delta or the Makgadikgadi.
Maun, like most areas in southern Africa, has a protracted aviation history