In 1999, National Public Radio reported that many local business owners in Pinehurst were upset because the Pinehurst Resort was using lawsuits to prevent local businesses from using the term "Pinehurst" in the names of their businesses. The village council sought a written guarantee from the Pinehurst Resort that it would not force any business in the village to remove the name "Pinehurst" from its name unless the business is a direct competitor. The request came a week later in a local newspaper. The village also sued the resort over control of the name shared between the resort and village
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