To show their appreciation to the ranchers, the business people established Pioneer Day in October 1931, which is still a huge annual celebration. Pioneer Day is celebrated every year on the Saturday prior to October 12. It was originally organized by community volunteers working with generous donations of time, materials and money from individuals, businesses, churches and service organizations. Their goal was to provide a day of community friendship and a commemoration of the heritage of the Paso Robles area. It would also become a day set aside to say “Thank You” to all of the people who support the business and professional community of the area throughout the year. Most businesses closed so that their employees could enjoy and participate in the activities and family reunions. There were to be no charges for any of the events, no commercial concessions and lunch would be provided at no cost. In December 1940, a fire completely destroyed the "fire-proof" El Paso de Robles Hotel. Guests staying the night escaped unharmed. However, the night clerk who discovered the fire suffered a fatal heart attack immediately after sounding the alarm. Within months after the blaze, plans for a new hotel to be built on the site were drawn up. The design was an entirely new concept: A Garden Inn – Hotel, designed to accommodate motor vehicle travellers. By February 1942 construction was complete and the new Paso Robles Inn opened for business.
Through the 1960s and 1970s, few changes occurred at
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