Local traditions include a Butterfly Parade, in which elementary schoolchildren dress in various costumes and march through town, and the Feast of Lanterns, a Chinese-styled pageant in which a high school girl and her companions act out a melodrama.
In the 1980s, Pacific Grove was the site of the pioneering microcomputer software house Digital Research.
In recent years, Pacific Grove has seen a decrease in its population of young people with children, due to the high cost of housing and the mismatch between housing prices and the incomes available from the primarily tourist-centered local economy.
On October 12, 1997, John Denver died when he crashed into the Pacific Ocean off Pacific Grove in his personal plane
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