The public high school in Ojai is still named Nordhoff High School. The public junior high school, named "Matilija", formerly served as Nordhoff Union High School and still features large tiles with the initials "NUHS" on the steps of the athletic field.
The main turning point in the development of the city was the coming of Edward Libbey, early owner of the Libbey Glass Company. He saw the valley and fell in love, thinking up many plans for expansion and beautification of the existing rustic town.
A fire destroyed much of the original western-style downtown Nordhoff—Ojai in 1917. Afterwards Libbey helped design, finance, and build a new downtown more in line with the then contemporary taste for Spanish Colonial Revival style architecture. The projects included a Spanish-style arcade along the main street, a bell-tower reminiscent of the famous campanile of the Basilica Menor de San Francisco de Asis in Havana, and a pergola opposite the arcade.
To thank Libbey for his gifts to the town, the citizens proposed a celebration to take place on March 2 of each year. Libbey declined their offer to call it "Libbey Day", and instead suggested "Ojai Day". The celebration still takes place each year in October.
The arcade and bell tower still stand, and have come to serve as symbols of the city and the surrounding valley. Libbey's pergola was destroyed in 1971, after being damaged in an explosion. It was rebuilt in the early 2000s to complete the
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