After desegregation, and with new suburban developments beckoning, many white middle-class residents moved out of the city along new highway routes, and Norfolk's population fell. In the late 1960s and early 1970s, the advent of newer suburban shopping destinations along with freeways spelled demise for the fortunes of downtown's Granby Street commercial corridor, located just a few blocks inland from the waterfront. The opening of malls and large shopping centers drew off retail business from Granby Street.
Norfolk's city leaders began a long push to revive its urban core. While Granby Street underwent decline, Norfolk city leaders focused on the waterfront and its collection of decaying piers and warehouses. Many obsolete shipping and warehousing facilities were demolished. In their place, planners created a new boulevard, Waterside Drive, along which many of the high-rise buildings in Norfolk's skyline were erected. The city and The Rouse Company developed the Waterside festival marketplace in 1983 to attract people to the waterfront and catalyze further downtown redevelopment. Other facilities opened in the ensuing years, including the Harbor Park baseball stadium, home of the Norfolk Tides Triple-A minor league baseball team. In 1995, the Park was named the finest facility in minor league baseball by Baseball America. Norfolk's efforts to revitalize its
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