Local traders, unhappy that visitors were not coming as far as the centre of the town, built a new pier closer to the main streets. Opened in 1904, and known as the Grand Pier, it was originally planned to be 1.5 miles (2.4 km) long. Further development occurred after World War I, with the Winter Gardens and Pavilion in 1927, the open air pool, with its arched concrete diving board, and an airfield dating from the inter-war period. Art Deco influences can be seen in much of the town's architecture from this period.
During World War II evacuees were accommodated in the town; however the area was also home to war industries, such as aircraft and pump manufacture, and a Royal Air Force station at RAF Locking. The town was also on the return route of bombers targeting Bristol and was itself bombed by the Luftwaffe. The first bombs fell in June 1940, but the worst attacks were in January 1941 and in June 1942. Large areas of the town were destroyed, particularly Orchard Street and the Boulevard. On 3 and 4 January 1941, 17,000 incendiary bombs fell on the town. The Air Ministry set up a "Q-station" decoy at Bleadon in an attempt to divert the bombers to an unpopulated area. In the later part of the war, United States Army troops were billeted in the area, but they were relocated in the run-up to D-Day.
RAF Weston-super-Mare was opened in 1936 by No. 24 Group, with a single tarmac runway. It served as a flying candidates selection and initial training facility, and as a relief airport during World War II, latterly as the Polish Air Force Staff College from April 1944 to April 1946. After the war it served as a logistics supply station, with helicopter makers Westland Helicopters on site until closure in 1987. Today there is an
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