Economy of Weston-Super-Mare

visitors staying in the town has decreased. In 1995 there were 4 million visitors but by 2005 this had risen to 5.3 million. In 2007 69% of visitors to the resort were day visitors, compared to 58% in 2005. The 2005 survey showed that day visitors stay in Weston-super-Mare for an average of six hours whilst overnight visitors stay for an average of five nights. The largest percentage of visitors (22%) were from the West Midlands. Weston was found to attract two distinct groups: "grey tourists" over the age of 60 and families with young children.

Weston Bike Nights are motorcycle meetings on the Promenade each Thursday during the summer. They are organised by The Royal British Legion Riders Branch to raise money for the Poppy Appeal.

In July 2011, North Somerset Council gave planning approval to the £50 million Leisure Dome, a 210-metre (690 ft) indoor ski slope to be built on the site of RAF Locking. The site, which had not commenced construction as of August 2012, is planned to include a 40-metre (130 ft) climbing wall, a vertical wind tunnel for indoor skydiving, indoor surfing, a BMX track, a health and fitness club, and a number of shops and restaurants. The ski slope will be the longest in the United Kingdom