In August 1642, a consignment of arms and money, probably raised by Queen Henrietta Maria, in the Netherlands for the support of King Charles I's campaign in the Civil War, was forced into Skegness by the ships of the Parliamentarian Earl of Warwick.
Skegness was primarily a fishing village and small port until the arrival of the railway in 1875. In 1908, the Great Northern Railway commissioned a poster to advertise excursions to the resort, the first being from King's Cross, London on Good Friday 1908, leaving London at 11.30 am. The 'Skegness is so Bracing' poster featuring The Jolly Fisherman helped to put Skegness on the map and is now world famous. The poster, derived from an oil painting by John Hassall, was purchased by the railway company for 12 guineas. Paradoxically, Mr Hassall did not visit the resort until 1936. He is said to have died penniless.
Most of the land in what is now the downtown core formed part of the estate of the Earl of Scarbrough and he, together with his agent H.V.Tippet, realised that the extensive sandy beach could be made attractive to holidaymakers from the industrial towns of the English Midlands, a clientele already developed by Thomas Cook. He planned the town as a resort from 1877 and it expanded rapidly, but along with many other UK resorts, especially those on the cold North Sea, it lost out to the cheap package holiday boom which opened up Spain (in particular) to the average holidaymaker after World War II currency restrictions were lifted and travellers could
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