olds a small maritime festival every two
years called 'Sea, Salt and Sail'.In 1987 Peter de Savary purchased Land’s End
for almost £7 million from David Goldstone. He had two new buildings erected
and much of the present theme park development was instigated by him. He sold
both Land's End and John o' Groats to businessman Graham Ferguson Lacey in
1991. The current owners purchased Land’s End in 1996 and formed a company
named Heritage Great Britain PLC. Attractions at the theme park include
children's playgrounds and recorded music. Twice a week in August there are
firework displays. within the complex is the Land's End Hotel.
In May 2012, Land's End received worldwide
publicity as the starting point of the 2012 Summer Olympics torch relay