In 1972, Idi Amin announced that the entire Asian community in Uganda had 90 days to leave the country. Shortly thereafter, the Leicester city council launched a campaign aimed at dissuading Ugandan Asians from migrating to the city. The ads did not have their intended effect, instead making more migrants aware of the possibility of settling in Leicester. Nearly a quarter of initial Ugandan refugees (around 5000 to 6000) settled in Leicester, and by the end of the 1970s around another quarter of the initially dispersed refugees had made their way to Leicester. The initial advertisement was widely condemned, and taken as a marker of anti-Asian sentiment throughout Britain as a whole, although the attitudes that resulted in the initial advertisement were changed significantly in subsequent decades. Recent Leicester councilmen have expressed significant regret for the council having run the advertisement. Officially, the adverts were taken out for fear that immigrants to Leicester would place pressure on city services, but at least one person who was a city councillor at the time says that he believes they were placed for racist reasons.
In the 1990s, apparently drawn by the city's free and easy atmosphere and by the number of mosques, a group of Dutch citizens of Somali origin settled in
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