Many visitors to Keswick come for the town's annual film festival that in 2006 attracted almost 3,000 paying customers. Keswick is also host to an annual beer festival which takes place on Keswick Rugby Union Club field and an annual jazz festival. The Beer Festival is held the first weekend in June, run jointly by Keswick Rugby Club & Keswick Lions. Over 5,000 people attend and can sample 200 real ales plus many ciders, lagers and bottle beers. Live bands play throughout the festival.
A half marathon is held each May; the 13.1-mile (21.1 km) course starts in Keswick, loops through Borrowdale and circles Derwent Water before finishing at Keswick Rugby Club. In May the town hosts the annual Keswick Mountain Festival.
On 11 January 2005, Keswick was granted Fairtrade Town status
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