Culture of Namwon

According to the legend, Chunhyang was a maiden who was taken advantage of by an immoral local governor who forced her to marry him while the young man she really loved was away on government affairs. When the young man returned he disguised himself as a common person and saw for himself the myriad of injustices that the local governor had perpetrated; using his authority to kill him, things are set straight and the maiden is set free, giving the tale a happy ending.

The main bridge that crosses the river that runs through the middle of the city is lit up, and along the river bank there are vendors selling food and items of all kinds. The Chunhyang beauty contest can be entered by the most beautiful female residents, in traditional dress. Another event is the Chunhyang parade which runs through cordoned sections of the city along the river bank, and which comprises just about the entire complement of the city's mid-grade schoolgirls (numbering probably in the low hundreds) who are dressed in full chogori and carry musical instruments of some type, and who march in a very long line. There are also other parades of men and anyone else who is not a young girl may dress up in traditional dress and join the procession. The festival lasts four days and fireworks are launched every night