Economy of Naju

The area of the new city is expected to be 7.26m². The master plan of Naju city proposed to develop Eco-friendly nature and city administration.

Also in Naju is The Naju Pear Museum and Pear Orchard for Tourists, which is dedicated to the Asian pear; all of its displays are in Korean.

A well-known local product is the Naju Pear, which has long been cultivated along the River Yeongsan.

Naju Pears and muskmelons are popular as gifts for Lunar New Year and other holidays