One popular landmark was the Ballyvaughan signpost, located at the T-junction in the center of the village, pictures of which had long been used by Tourism Ireland to market the country internationally. This had featured a large number of colourful signs, many of which had been installed by private enterprises. Those were removed by the National Roads Authority in June 2011, causing a public outcry by local residents.
During the boom, Ballyvaughan had been tagged Ireland's 'Gold Coast' as a result of the huge rise in property prices in the area. Demand for holiday homes had seen the average house price in the town increase from €45,000 in 1995 to a top of €480,000 in 2005
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