Beautiful landscape, unique cultural heritage and rich biological diversity given the Gilgit Baltistan a competitive advantage in attracting tourists from all over the world.
The number of tourists visiting Gilgit Baltistan has steadily increased over the years, not-withstanding the dip-in figures immediately following 9/11. However, the challenge ahead is not merely to increase the number of tourists visiting Gilgit Baltistan but also to consider how tourism can be better promoted without affecting the natural and cultural heritage of the area, while also improving the quality of life of people to the desired levels
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