By the late 20th century, the town had seen a growth in tourism, leading to the appearance of many antique dealers, as well as art dealers and independent bookshops (the latter now mostly gone). A long battle of words between local activists (including many of the town's independent businesses) and Tesco was eventually solved when the mega retailer obtained planning permission to build a supermarket on Corve Street, on the northern edge of the town centre, but only after agreeing to conform to the architectural demands of the local council. The building is designed to follow the shape of the old town plans with a curving roof. Bodenham's, a clothing retailer, has been trading from a 600-year-old timbered building since 1860 and is one of the oldest stores in Britain.
In 2004 the council was granted funding from Advantage West Midlands to build a new 'Eco-Park' on the outskirts of the town on the other side of the A49 bypass, at the Sheet, with space for new "environmentally friendly" office buildings and a park & ride facility. More construction work began in 2006 on the same section of
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