couture" originated in Paris in the 1860s. Today, Paris, along with London, Milan, and New York City, is considered one of the world's fashion capitals, and the city is home or headquarters to many of the premier fashion houses. The expression Haute couture is, in France, a legally protected name, guaranteeing certain quality standards.
The association of France with fashion and style (French: la mode) dates largely to the reign of Louis XIV when the luxury goods industries in France came increasingly under royal control and the French royal court became, arguably, the arbiter of taste and style in Europe. But France renewed its dominance of the high fashion (French: couture or haute couture) industry in the years 1860–1960 through the establishing of the great couturier houses such as Chanel, Dior, and Givenchy.
In the 1960s, the elitist "Haute couture" came under criticism from France's youth culture. In 1966, the designer Yves Saint Laurent broke with established Haute Couture norms by launching a prêt-à-porter ("ready to wear") line and expanding French fashion into mass manufacturing. With a greater focus on marketing and manufacturing, new trends were established by Sonia Rykiel, Thierry Mugler, Claude Montana, Jean-Paul Gaultier and Christian Lacroix in the 1970s and 1980s. The 1990s saw a conglomeration of many French couture houses under luxury giants and multinationals such as LVMH.
Media
Compared to other developed countries, the French do not spend much time reading newspapers, due to the popularity of broadcast media. Best-selling daily national newspapers in France are Le Monde and right-wing Le Figaro, with around 300.000 copies sold daily, but also L'Équipe, dedicated to sports coverage. In the past years, free dailies made a breakthrough, with Metro, 20 Minutes and Direct Plus distributed at more than 650.000 copies respectively. However, the widest circulations are reached by regional daily Ouest France with
