The best known export is Rizla+ cigarette roll-up paper, a combination of riz (rice paper) and LaCroix, after Monsieur LaCroix the founder. Le Nil is another local brand of roll-up paper, named not after the Nile in Egypt but after a small tributary of the Charente. The Le Nil paper-mill is now the Paper Museum. Paper-making in the town has been in decline.
The economy of the modern town also is supplemented by annual tourist events and festivals. For example, the printers and paper-makers, whose industry relied on intricate machinery, became skilled mechanics and among the first to become fascinated with the motor car in the late 19th century. Motor trials were held regularly, starting on the long straight road through Puymoyen, now a suburb. Monsieur LaCroix (of RIZLA+) was a celebrated motorcycle racer. The Paris-Madrid road race of 1903, notorious for its cancellation due to numerous deaths, passed through Angoulême. Marcel, one of the brothers Renault, was one of the victims. The place of his death is marked by a memorial on road RN10 to Poitiers.
The town has been closely associated with motor trials and racing. The Circuit des Remparts (see below) is held annually, one of the last such street-racing course in France, together with Pau (and Monaco). In addition to local heroes, internationally known racing drivers, such as Juan Manuel Fangio, José Froilán González, Jean-Pierre Wimille, Pierre Veyron and Maurice Trintignant, have been regular participants. The famous cars which they drove frequently are presented at the
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