Ubatuba is an important tourist city, receiving tourists from many parts of Brazil. Ubatuba features over 100 beaches. Among these are Maranduba, Lázaro, Itamambuca, Vermelha, Grande, Enseada, Perequê, and Saco da Ribeira. Ubatuba also features an island named Anchieta after José de Anchieta. It has been a nature preserve since March 22, 1977.
Ubatuba is considered, by law, as "The Surf Capital of São Paulo State". The city has received this honour because more than ten important surf contests are held off its beaches every year, including two world qualifying series, two Super Surf Pro series, and other competitions supported by such well-established brands as Billabong, Quiksilver and Dunkelvolk (which sponsored the 2009 edition of Ubatuba Surf Contest with more than 120 athletes).
Lately, the city is also known by its biodiversity, especially in relation to birds. There are more than 565 different birds species already identified (as of April 2012), what has each day attracted more and more birdwatchers
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