Commerce and real estate ventures have developed in the last years, reflecting the changes in the economy. For instance, the largest shopping mall in the region was an old manufacturing facility. Serving the region's population of approximately one million, the city is the regional hub for shopping and services for the Vale do Paraíba, the northern coast of São Paulo and southern Minas Gerais.
The city has 34 hotels (1784 hotel rooms) and several auditoriums for meetings and conventions. There are 77 bank branches and 8 internet providers.
Advertising agencies have been established alongside television stations.
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