The city's decay can be seen in the figures for its population, which remained stagnant from the early 1930s to the late 1960s. By the mid-1970s, the city started to experience new growth, which continues to this day. This new era began with the establishment of a federal university (UFJF) in the city and the decision by the Brazilian military junta, (1964–1985) to promote the city as a major military center. This sparked a phenomenon rarely experienced by post-industrial towns: the industrial rebirth of the city, this time following Brazilian industrialization itself, based on heavy-industry, such as steel and engineering.
Recently, the city seems to be experiencing a new era in its history, again following a boom in Brazilian economy, and is reinventing itself as a major center for services (such as telecommunications, with an important call center) and education (following the federal university, private colleges have been established in the city).
Today Juiz de Fora is an important commercial center for the surrounding region and is the core of an unofficial metropolitan area of more than 1 million inhabitants
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