volutionary hero, Álvaro Obregón, who in turn was succeeded by Plutarco Elías Calles. Obregón was reelected in 1928 but assassinated before he could assume power.
PRI rule
In 1929, Calles founded the National Revolutionary Party (PNR), later renamed the Institutional Revolutionary Party (PRI), and started a period known as the Maximato, which ended with the election of Lázaro Cárdenas, who implemented many economic and social reforms, and most significantly expropriated the oil industry into Pemex on March 18, 1938, but sparked a diplomatic crisis with the countries whose citizens had lost businesses by Cárdenas' radical measure.
Between 1940 and 1980, Mexico experienced a substantial economic growth that some historians call the "Mexican miracle". Although the economy continued to flourish, social inequality remained a factor of discontent. Moreover, the PRI rule became increasingly authoritarian and at times oppressive (see the 1968 Tlatelolco massacre, which claimed the life of around 30–800 protesters).
Electoral reforms and high oil prices followed the administration of Luis Echeverría, mismanagement of these revenues led to inflation and exacerbated the 1982 Crisis. That year, oil prices plunged, interest rates soared, and the government defaulted on its debt. President Miguel de la Madrid resorted to currency devaluations which in turn sparked inflation.
In the 1980s the first cracks emerged in PRI's monopolistic position. In Baja California, Ernesto Ruffo Appel was elected as governor. In 1988, electoral fraud prevented leftist candidate Cuauhtémoc Cárdenas from winning the national presidential elections, giving Carlos Salinas de Gortari the Presidency and leading to massive protests in Mexico City.
Salinas embarked on a program of neoliberal reforms which fixed the exchange rate, controlled inflation and culminated with the signing of the North American Free Trade Agreement (NAFTA), which came
